S3 Ep30: "Culture Is Ordinary" with Josh Proctor
Update: 2025-09-10
Description
In this episode of untalented, we sit down with Cultural Strategist Josh Proctor to unpack the hidden “whys” behind culture.
From camping out for sneakers to truths behind “soft clubbing,” Josh explains why friction is essential for belonging. If you’ve ever wondered how brands can stay relevant without being performative, this one's for you.
From camping out for sneakers to truths behind “soft clubbing,” Josh explains why friction is essential for belonging. If you’ve ever wondered how brands can stay relevant without being performative, this one's for you.
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